Juicy Fruit is a popular chewing gum brand that has been around for over a century. It is known for its sweet and fruity flavor that has remained consistent throughout the years. However, many people do not know the parent company of Juicy Fruit. In this article, we will explore the parent company of Juicy Fruit and its history.
History of Juicy Fruit
Juicy Fruit was first introduced in 1893 by a candy manufacturer named William Wrigley Jr. He was known for giving away free packs of gum with his candy purchases to encourage customer loyalty. Juicy Fruit was initially marketed as a "mouth-watering treat" that could be enjoyed anywhere. Its fruity flavor was a hit among consumers, and it quickly became one of the most popular chewing gum brands in the world.
The Wrigley Company
Juicy Fruit is owned by the Wrigley Company, which is a subsidiary of Mars, Incorporated. The Wrigley Company was founded in 1891 and was initially known for selling soap and baking powder. However, William Wrigley Jr. saw the potential in the chewing gum market and shifted the focus of the company to gum production. The Wrigley Company became one of the largest gum manufacturers in the world, and its products were sold in over 180 countries.
Mars, Incorporated
In 2008, Mars, Incorporated acquired the Wrigley Company for $23 billion. Mars, Incorporated is a family-owned business that was founded in 1911. It is known for its candy brands such as M&M's, Snickers, and Skittles. Mars, Incorporated is one of the largest food manufacturers in the world, and its products are sold in over 190 countries.
Other Brands Owned by Mars, Incorporated
Mars, Incorporated owns several other well-known brands besides Juicy Fruit and Wrigley's chewing gum. Some of these brands include Uncle Ben's, Pedigree, Whiskas, and Royal Canin. Mars, Incorporated is also involved in pet care, veterinary services, and sustainability initiatives.
The Future of Juicy Fruit
Juicy Fruit has been around for over a century, and its popularity has remained consistent throughout the years. As a subsidiary of Mars, Incorporated, Juicy Fruit is in good hands. Mars, Incorporated has a reputation for investing in its brands and ensuring their longevity. It is safe to say that Juicy Fruit will continue to be a favorite chewing gum brand for many years to come.
Conclusion
In conclusion, Juicy Fruit is owned by the Wrigley Company, which is a subsidiary of Mars, Incorporated. Mars, Incorporated is a family-owned business that owns several other well-known brands besides Juicy Fruit. The future of Juicy Fruit looks bright, and we can expect it to remain a popular chewing gum brand for many years to come.